News & Insights
Realizing savings across the marketing supply chain
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Media & Entertainment
Proxima was engaged by the world’s most profitable pure-play game publisher and a global leader in interactive entertainment…
Balancing commercial and creative outcomes
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Media & Entertainment
Working with one of the world’s largest entertainment businesses operating in over 40 countries globally across two core…
Utilising media procurement services
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Communications & Technology
US Media and Entertainment Industry Update The US is the spiritual home of media and entertainment. From Hollywood…
The uses and drawbacks of bricks & mortar
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Communications & Technology
US Media and Entertainment Industry Update In a world that has shifted from analog to digital, owning a…
The rise of the “experience” economy
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Communications & Technology
US Media and Entertainment Industry Update US Consumers are spending 4x more money on experiences than goods, and…
Sustainability & Suppliers
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Communications & Technology
US Media and Entertainment Industry Update Sustainability of higher ticket prices and increasing worker rights.The results of MIT’s…
Short-term subscriptions and new cost models
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Communications & Technology
US Media and Entertainment Industry Update It may sound obvious, but today’s procurement game is not only to…
Media procurement insight
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Communications & Technology
US Media and Entertainment Industry Update As the boundaries between traditional and new mediums have blurred, customers have…
US Media and Entertainment Industry Update
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Communications & Technology
Marketing Procurement and IP Wars How do marketing and procurement fit together? Commissioned content has risen significantly over…